Partnership
To become a partner, sign up here.
SwipeBlue is the first app designed to elect Democrats everywhere.
It’s easy, fun, powerful - and FREE.
users match their phone's contact list to the voter file to identify all the Democrats they know.
they “swipe blue” (left) to send a friendly voting text to Democrats with a link to our voter ID survey
The default text is below, but we allow each user to customize it for their friends
Hi (friend) it’s (user),
I'm reaching out because this November's election will decide if Americans have the right to control our bodies, to stop gun massacres, to prevent global warming - or to have a Democracy at all.
To protect our fundamental rights from extremist Trump Republicans, every Democrat must vote for Democratic candidates all the way down the ballot in November.
Will you join me in voting for Democrats?
We save every blue swipe for October when we send them a series of texts for the #VOTEPROCHOICE Voter Guide, absentee/early voting (SOTV) and Election Day (GOTV).
2. Why do we want partners?
We believe SwipeBlue is a technological breakthrough, and we want as many Democratic activists as possible to use it!
It harnesses the power of relational organizing through the personal contact lists of grassroots activists.
It's simple and fun - like Tinder for GOTV.
It's field tested. Our 2020 pilot enlisted over 10,000 users who each swiped 36 friends for a total of over 360,000 swipes. Our users really liked it!
Studies show texts from friends are 29 times more effective than texts from strangers.
* 3. What do we ask of partners?
We have two partnership levels.
a. User Partnerships
All we ask is that you promote it to your activists starting in August, using the tracking code we give you. Naturally we share a record of every member who installs SwipeBlue using your tracking code, including their cellphone number. We share their cellphone in accordance with our privacy policy
1(4): if you joined through one of our partners, to thank them for referring you
b. Swipe Partnerships
In addition to user data, we give you access to your users' swipes so you can text them in accordance with our privacy policy:
6(3): text them about priority candidates and voting issues, along with our partners, to make sure every Democrat votes.
Since our users ask each blue swipe to take our survey, we also give you access to these responses, including:
WIll you vote for Democrats in November?
Will you volunteer to text, phone, knock doors, share social media, etc.
Voters who take this survey give us permission to send them texts and emails, so we can share this data with our partners with normal restrictions against spam, abuse, etc.