Relational Fundraising
Facing Fundraising Challenges?
You're not alone, and it's not your fault.
Let's face the reality: Digital fundraising is on the decline.
Response rates are plummeting across all channels: email, text, phones, and social media.
Why? Because donors are tired of fundraising requests from unfamiliar candidates and groups.
What's worse, they can effortlessly block incoming appeals by hitting 'unsubscribe,' replying with 'STOP,' or blocking unwanted calls.
But should digital fundraisers throw in the towel? Absolutely not!
Now, it's time to discover SwipeBlue Relational Fundraising.
Here’s how it works:
Relational Fundraising starts with “rolodexing” - identifying all of your progressive family and friends. These are the people who know you best and are most likely to donate.
Next you decide which friends to text - just swipe left and a personalized text appears.
This text comes from your phone so your friends will recognize you, read your message, and consider making a contribution.
Unlock the Power of Relational Fundraising Beyond Your Inner Circle.
Your finance committee and donors can install SwipeBlue to reach out to their progressive family and friends.
Since your supporters know you, they can highlight their relationship with you and the reasons they are excited to support you. There is nothing better than a personal testimonial!
So, Why Choose SwipeBlue?
1) SwipeBlue securely matches your contacts to the public voter file and shows you all of your progressive family and friends, including many you didn’t even know were progressives.
2) SwipeBlue makes it incredibly easy to send them a personal text with a link to your fundraising page - including tracking links if desired.