Relational Fundraising

Are you struggling to raise money?

You’re not alone - and it’s not your fault.

Let’s face it: digital fundraising is in decline.

Response rates are rapidly declining across all channels - email, text, phones, and social media.

Why? Because donors are tired of fundraising appeals from strangers - candidates and groups they’ve often never heard of.

Even worse, they can easily block incoming appeals by clicking unsubscribe, replying STOP, or blocking unwanted callers.

Should digital fundraisers just give up? Of course not!

It’s time to try SwipeBlue Relational Fundraising.

Here’s how it works:

Relational Fundraising starts with “rolodexing” - identifying all of your progressive family and friends. These are the people who know you best and are most likely to donate.


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Next you decide which friends to text - just swipe left and a personalized text appears.

This text comes from your phone so your friends will recognize you, read your message, and consider making a contribution.


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The text includes a link to your fundraising page so donors can contribute easily.


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Relational Fundraising expands beyond your own networks - your finance committee and donors can install SwipeBlue to reach out to their progressive family and friends.

Since your supporters know you, they can highlight their relationship with you and the reasons they are excited to support you. There is nothing better than a personal testimonial!

So why use SwipeBlue?

1. SwipeBlue securely matches your contacts to the public voter file and shows you all of your progressive family and friends, including many you didn’t even know were progressives.

2. SwipeBlue makes it incredibly easy to send them a personal text with a link to your fundraising page - including tracking links if desired.

Try SwipeBlue and discover the power of Relational Fundraising!